(News) Lil Wayne Dropped By Mountain Dew

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Lil Wayne’s apology for his Emmett Till lyric wasn’t enough to save his endorsement deal with PepsiCo’s Mountain Dew. The company has officially dropped the rapper.

The father of four teamed with the brand for an extensive DeWeezy Ad Campaign, announced last year. The split was said to be “amicable.”

From the Associated Press:

PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment.

A publicist for Lil Wayne, Sarah Cunningham, said in a statement that the split was due to “creative differences” and that it was an amicable parting.

“That’s about all I can tell you at this time,” the statement from Wayne’s publicist said.

The controversy erupted after Wayne made the reference to Till on Future’s song “Karate Chop” earlier this year. He refers to beating Continue reading

(News) Damn Homie: Reebok Officially Drops Rick Ross Sponsorship

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Rick Ross just learned a hard lesson about rape and money … you embrace one, you lose the other … because he was just DUMPED by Reebok.

As TMZ previously reported … Ross has taken a ton of heat for his song, U.O.E.N.O … in which he happily sings, “Put Molly [Ecstasy] all in the champagne.  She ain’t even know it.  I took her home and I enjoy that.  She ain’t even know it.”  Translation — date rape.

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.”

Reebok goes on:  “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Read more: http://www.tmz.com/2013/04/11/reebok-dumps-rick-ross-drops/#ixzz2QBnL3XFi

(Sports) Charges Dropped Against Adrian Peterson

”They dropped the charges. Thank God,” he wrote in the text.

Derek Hollingsworth, one of Peterson’s attorneys, said Tuesday the case stemming from Peterson’s July 7 arrest outside a night club is expected to be formally dropped on Wednesday. Peterson was due in court for a pretrial hearing on Thursday before Judge Natalie Fleming.

Hollingsworth said Peterson testified before the grand jury on Tuesday, two days after he rushed for 171 yards on the Vikings’ 34-24 win over Detroit. Peterson Continue reading