Lil Wayne’s apology for his Emmett Till lyric wasn’t enough to save his endorsement deal with PepsiCo’s Mountain Dew. The company has officially dropped the rapper.
The father of four teamed with the brand for an extensive DeWeezy Ad Campaign, announced last year. The split was said to be “amicable.”
From the Associated Press:
PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment.
A publicist for Lil Wayne, Sarah Cunningham, said in a statement that the split was due to “creative differences” and that it was an amicable parting.
“That’s about all I can tell you at this time,” the statement from Wayne’s publicist said.
The controversy erupted after Wayne made the reference to Till on Future’s song “Karate Chop” earlier this year. He refers to beating Continue reading